This Privacy Policy explains how Calyx Digital collects, uses, and protects your information when you use our websites, services, and digital marketing solutions.
Last updated: 17 February 2026
Calyx Digital ("Calyx Digital", "we", "us", or "our") is a digital marketing company that provides strategy, media buying, funnel design, analytics, and related services to our clients. This Privacy Policy applies to our websites, landing pages, campaigns, and any other online properties we operate (collectively, the "Services").
This Privacy Policy covers personal information we collect:
• When you visit or interact with our website or landing pages. • When you contact us, request a proposal, or subscribe to our content. • When you engage us to provide digital marketing services. • When you interact with ads, emails, or campaigns we run on behalf of our clients, where we act as a service provider or processor.
This Policy does not apply to websites or services that our clients operate independently, even if we help them manage campaigns that direct traffic there. Those properties are governed by the respective client’s privacy policies.
The types of information we collect depend on how you interact with Calyx Digital:
3.1 Information you provide to us
• Contact details (such as name, email address, phone number, company name, job title). • Business information (such as industry, marketing budget, current tools, and goals) that you share in discovery calls or forms. • Content of communications (such as emails, messages, support requests, feedback, and survey responses). • Billing and payment details (handled via secure third‑party processors; we do not store full payment card numbers).
3.2 Information collected automatically
When you visit our website or interact with our campaigns, we may automatically collect:
• Device and browser information (IP address, device type, operating system, browser type and version). • Usage data (pages visited, time on page, referring URLs, clicks, scroll depth, interactions with forms or buttons). • Campaign and attribution data (ad impressions, clicks, conversions, and related identifiers from platforms such as Google, Meta, LinkedIn, etc.).
3.3 Information from third parties
We may receive information about you from: • Advertising platforms and analytics providers. • CRM or marketing tools that our clients connect to their campaigns. • Publicly available sources such as LinkedIn or company websites (for B2B outreach and research).
We process personal information for purposes such as:
• Providing and improving our digital marketing services. • Responding to your inquiries, demo requests, and support tickets. • Setting up, optimizing, and reporting on advertising and funnel performance. • Personalizing content and experiences based on your interests. • Sending you marketing communications where permitted by law, and allowing you to opt out at any time. • Detecting, preventing, and responding to security incidents and misuse of our Services. • Complying with legal obligations and enforcing our agreements.
We use cookies, pixels, tags, and similar technologies to measure performance, understand user behavior, and deliver relevant advertising. Depending on your location, you may be presented with a cookie banner that allows you to manage your preferences.
You can usually configure your browser to refuse cookies or to indicate when a cookie is being set. If you disable cookies, some features of our website or campaigns may not function properly.
If you are in the European Economic Area or the United Kingdom, we process your personal information under one or more of the following legal bases:
• Your consent (for example, for certain marketing or analytics cookies). • Performance of a contract (for example, when we provide services to you or your organization). • Legitimate interests (for example, improving our Services, securing our systems, or growing our business in a proportionate way). • Compliance with a legal obligation (for example, when we are required to keep certain records).
We do not sell your personal information. We may share information in the following circumstances:
• With service providers and vendors who help us operate our business (such as hosting providers, analytics tools, advertising platforms, CRM and email providers, payment processors). These parties are restricted from using your data for purposes other than providing services to us. • With clients, where necessary to deliver and report on campaigns we run on their behalf. • In connection with a business transaction, such as a merger, acquisition, financing, or sale of assets, where your information may be transferred as part of the deal, subject to appropriate safeguards. • When required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Calyx Digital, our users, or others.
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. When we no longer need the information, we will take reasonable steps to delete, anonymize, or securely store it in a way that isolates it from further use.
We use reasonable technical and organizational measures designed to protect personal information from loss, misuse, and unauthorized access. No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. If you believe your interaction with us is no longer secure, please contact us immediately using the details below.
Depending on your location and applicable law, you may have rights such as:
• Accessing the personal information we hold about you. • Requesting correction or updating of inaccurate information. • Requesting deletion of your personal information, in certain circumstances. • Objecting to or restricting certain types of processing. • Withdrawing consent where processing is based on consent. • Receiving a copy of your data in a portable format, where technically feasible.
To exercise these rights, please contact us using the details in the "How to contact us" section. We may need to verify your identity before fulfilling your request, and certain rights may be limited by local law.
Calyx Digital may process and store information in countries other than the country in which you are located. These countries may have different data protection laws. Where required, we implement appropriate safeguards—such as standard contractual clauses or similar mechanisms—to protect your information when it is transferred internationally.
Our Services are not directed to children under the age of 16, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child without appropriate consent, we will take steps to delete it. If you believe a child has provided us with personal information, please contact us.
Our website and campaigns may contain links to third‑party websites, tools, or services. We are not responsible for the privacy practices of those third parties, and this Policy does not apply to them. We encourage you to review the privacy policies of any third‑party sites or services you visit.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of the Policy and, where appropriate, provide additional notice.
If you have questions about this Privacy Policy or how Calyx Digital handles your information, or if you would like to exercise your privacy rights, you can contact us at:
Calyx Digital [Insert Company Address] Email: [email protected] [Optional] Phone: +[country code] [number]
If you are located in the EEA or UK, you also have the right to lodge a complaint with your local data protection authority if you believe our processing of your personal information infringes applicable law. We would, however, appreciate the opportunity to address your concerns directly first.